A cookie is a small simple file that is stored by your browser on the hard drive of your computer or device and sent when you visit a website. The information stored in cookies is then returned (depending on the cookie) to the website`s server(s) (or to the server(s) of the relevant third parties) on a subsequent visit. Doing so, Cookies transmit small amounts of data about your device to the relevant web server and enables a website to recognise your computer, smartphone, or other device.
Whilst cookies can be classified through their Lifespan, i.e., whether they remain stored on your device for the duration of your browsing session, session cookies, or permanently until they are deleted or expire, permanent cookies. A second method to classify cookies is by determining their origin or by who is placing a particular cookie. As such a distinction is drawn between first-party cookies and third-party cookies. First-party cookies are created directly by a website, whereas third-party cookies are created by a service provider. And because of that, each cookie stores different data and as such must be evaluated individually, which then leads to several types of cookies.
The least privacy invasive type of cookies are Essential or Necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services.
There are also Functional cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user ID`s stored, consents given, or languages selected) and other personalisation options you have selected when browsing.
Further there are also Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics.
Lastly, Advertising cookies or targeting cookies. They are used to deliver customised advertising to the user. This can be very convenient, but also very annoying.
The cookies we use
Below you can find the cookies we use listed in accordance with their Name, Description, Lifespan, and Type. Please keep in mind that this list may be updated from time to time.
- Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
- 3 months
- This cookie is installed by Google Analytics.
- 2 years
- The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.
- 15 minutes
- The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
- 2 years
- Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
- 1 day
- A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
- 1 minute
- This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
- 3 months
We use Google Analytics, web analytics services provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your device, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server. In the event that IP anonymisation is activated on this website, your IP address will be truncated beforehand by Google. Only in exceptional cases will the full IP address be transmitted to a Google and shortened there. On our behalf Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity to us.
We use the services of Google Doubleclick to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterised by the fact that ads are displayed in real time based on presumed user interests.
For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e., a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer.
The IP address of the user is recorded, whereby this is shortened and only in exceptional cases is transferred in full to a Google server in the USA and user data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or e-mail address of the user, for example, but processes the relevant data on a cookie basis within pseudonymous user profiles.
Google Tag Manager
We use Google Tag Manager, a web analytics service provided by Google Inc. This service allows website tags to be managed via an interface. The Google Tag Manager implements so called tags and no Personal Data is collected. The Google Tag Manager triggers other tags that may collect data. The Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager. More information on the Google Tag Manager can be found at the following link: http://www.google.com/tagmanager/use-policy.html. This service transmits data to the USA.
Meta/Facebook Custom Audiences (Pixel/Cookies).
We use a so-called tracking pixel of Meta Platform (formerly Facebook), on our website. We use Meta/Facebook Pixel to track the success of our own Facebook advertising campaigns and to optimise the playout of Meta/Facebook advertising campaigns to interested target groups.
After clicking on a Facebook ad or visiting our website, a cookie is stored on your device using the pixel on our website. The cookie processes data about whether you arrived at our website via a Facebook ad and allows us to analyse the user’s behaviour. This allows us to track the success rate of our Facebook advertising campaigns. In addition, the pixel processes data about the fact that you have visited our website and allows to customise the ads played on Facebook to your interests.
Via the Meta/Facebook Pixel cookie, a direct connection to Facebook’s servers is established when you visit our website. The information generated by the cookie about your use of our website (including your IP address) is transmitted to Facebook in the USA.
The data collected is anonymous for us and does not allow us to draw any conclusions about the user. If you are registered with Facebook, Facebook can assign the collected information to your account. Even if you do not have a Facebook account or are not logged in when you visit our website, it is possible for Facebook to process and store your IP address and other identification data.
How can you delete cookies?
When you visit our website, one or more cookies are automatically stored on your device. If you do not want this to happen, it is best to use the following links (Google Chrome, Mozilla Firefox, Flash cookies, Microsoft Internet Explorer, Opera, Safari) to set your browser to prevent cookies from being stored on your device in the future. If your browser is not listed above, simply go to your browser’s help menu or search online for “cookies” and your browser’s name.
Who should I contact for more information?
Nova Aesthetic Clinic
3 College Approach, Greenwich,
London, SE10 9HY, UK
Phone: 020 8293 1070